Category: PR

08
Mar

Mubadirat Media Campaign

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CHALLENGE

Inspire and empower young women in North Africa to take the initiative to start a business and become entrepreneurs.

SOLUTION
“Mubadirat,” a trilingual media campaign that targets aspiring women entrepreneurs through inspiring content, models for success, and resources to open a business or launch a project. Mubadirat also hosted events and debates on women entrepreneurs in Tunisia and Egypt.

RESULT
Mubadirat produced a compelling video series of successful women entrepreneurs in Egypt and Tunisia, facilitated extensive media coverage of women entrepreneurs in the regional media, and raised awareness about gender-based issues in entrepreneurship.

23
Sep

Innovating Justice

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CHALLENGE

Encourage and highlight creative, innovative approaches to existing justice challenges.

SOLUTION

Host a regional “boostcamp” to source disruptive justice innovations from across North Africa and bring together a broad range of stakeholders all working on justice-related issues.

RESULT

Tunisian startups pitched their justice innovations to an expert jury and a diverse audience of entrepreneurs and legal professionals. The startups and attendees also participated in a co-creation session to further discuss and refine their respective innovations.

11
Sep

Munathara Initiative

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CHALLENGE

Develop a high quality debate platform for youth in the Arab world that can engage young people in political economic and cultural debates, and bring established thought leaders to debate with them on a single stage.

SOLUTION

Professional studio production of live youth debates, including lighting, video, and sound as well as event facilitation.

RESULT

Three youth debates in Tunisia and Turkey exploring the topics of Separation of Religion and State, the Need for Intervention in Syria, and Solutions to the Economic Crisis in Tunisia

24
Aug

UNDP Constitutional Information Tour

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CHALLENGE

Educate the public on the new 2014 Tunisian Constitutions, and on their protected rights, duties, and obligations.

SOLUTION

Generate far reaching PR coverage in Tunisia media on the information tour led by the United Nations Development Programme and the Tunisian National Constituent Assembly in all 24 governorates.

RESULT

National media coverage of this historic campaign, and conversations with citizens across the country on their protected rights.

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